“There was a design conference coming to town, and they decided to open up their loft as cheap accommodation for conference attendees who had lucked out on the hotels nearby. They took pictures of their apartment, put it up on a simple website, and soon they had 3 paying guests for the duration of the conference.
The up-close interaction gave Chesky and Gebbia valuable insight into what potential customers would want. This concierge MVP helped validate the market and prove people would be willing to buy the experience. With their initial assumptions answered, that people would be willing to pay to stay in someone else’s home rather than a hotel and that not just recent college grads would sign up, they started Airbnb (then called AirbedAndBreakfast).”
Read More: https://growthhackers.com/growth-studies/airbnb
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